28. July 2020 13:49
Cell phones today are so much more than just phones. They double as our alarms, calculators, personal organizers, cameras, music & video players. The cell phone is now the must-have all-in-one handheld device that people don’t leave home without.
Text messaging affords an immediacy unsurpassed by other marketing channels. Unlike email, a text message won’t sit in an inbox waiting for you to login to your computer.
SMS text messaging is significantly less expensive than direct mail and by providing information only to customers who have opted in to receive messages from your company you ensure you are only paying to reach interested customers.
Text messaging as a communication channel is applicable to any business or organization. Use SMS text messaging to send limited time special offers, coupons, last minute information, reminders and invitations.
While television, radio, print, and the internet are viewed as established advertising and promotion mediums, text messaging has rapidly taken its place as an effective advertising and marketing channel.
The reason for mobile marketing’s explosive growth is obvious. In the past several years the world has witnessed a revolution in mobile communication:
- More than 4 billion mobile phones are now in service worldwide
- Americans text more than they talk
- More than 90% of text messages are open/read
- For more information on Wessan's SMS/MMS Services, call Wessan Interactive today at 800-468-7800